Our Story

Growing older doesn’t mean you have to give in to the ailments of aging! FITN40+ is the FIRST BRAND of Sports Nutrition designed to target the physical needs of Men & Women over 40! Each FITN40+ product is a Premium Formula that can help you combat the barriers of aging while staying fit and active. When used together, they create the Ultimate 40+ Workout System to help keep your body working at peak performance, no matter what your age!

If you go to the gym, you will notice how many older people are working out and trying to stay fit and active. Surprisingly, over 40% of gym-goers and fitness enthusiasts today are over the age of 40! The fitness boom of the 70’s and 80’s produced the main result for this statistic, but also men and women that have not worked out during other times in their life are finding the benefits of staying active as they age.

It’s not easy. After 40, many obstacles get in the way of enjoying an active lifestyle. As you get older, your body faces more challenges than ever before. Below are some of the most common ailments that an aging demographic will experience after 40.

  • Inflammation
  • Injuries
  • Other health conditions
  • Longer recovery periods
  • Cognitive decline
  • Loss of muscle mass and strength
  • Bone/Joint degradation
  • Heart Health and function
  • Functional decline due to aging
  • Immune system weakens

Working out is not as easy as it used to be. As your body ages, it becomes more and more difficult to stay fit and healthy like you did when you were younger. Working out and exercising is more difficult, and often painful. It becomes harder to maintain focus and have sustained energy.

Bones often ache and you have a much harder time recovering than you used to. You lose muscle mass and strength. Sometimes you just stop exercising altogether because it seems too difficult, too painful or too bothersome.

The trick is to age well. Sounds simple but it’s actually more complex than you might think. This is the time when having an active lifestyle should become even more important than ever. Getting up and moving, exercising, and staying fit after 40 can actually help boost your energy, manage your weight, protect your heart, and keep your body looking younger. Your vitality will increase and you will ultimately feel better and you will enjoy life more fully. Regardless, after 40 your workouts definitely start to change to accommodate the changes in your body and in your life.

And what about supplements? There are hundreds of workout supplements on the market today. But until now there has NEVER been a system of Sports Nutrition products that address the physical needs of an aging population. Now you can continue to train hard, while taking care of your body at the same time.

At FITN40TM, creating a “FIRST product of its kind” was a top priority. Using only the highest quality ingredients and the highest manufacturing standards, we have created 3 Premium Products that will revolutionize the Sports Nutrition Industry!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.